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The Acronym brand was founded in 1994 in Munich by Errolson Hugh and Michaela Sachenbacher as an independent design agency. The company is committed to combining technology and style in the production of functional clothing. Acronym focuses only on quality and functional clothing and completely disregards marketing. This makes it completely different from other fashion brands. Acronym's garments are characterised by their novel design and monochromatic colour palette.
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