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Navy clothing and accessories A.P.C.

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A.P.C.

Jean Touitou, the founder and owner of the brand, started with fashion as early as 1987. At that time, the brand was called Hiver, then Ete, and from 1989 until today it is known as A. P. C. The acronym means "Production and Creative Workshop". Jean and his wife Judith create collections of basics fashion pieces – necessities that are minimalist and easy to understand. They became famous mainly for their denim collection and collaboration with Kanye West.