Clothing and accessories Fear of God

Fear of God was founded in 2012 and quickly made a significant impact on the fashion scene. The brand's journey is marked by a commitment to blending high-end fashion with streetwear aesthetics, resulting in a unique and influential presence in the industry. The early collections of Fear of God established the brand's signature style characterised by oversized fits, elongated silhouettes, and a minimalist colour palette. The emphasis on quality materials and attention to detail set Fear of God apart in the emerging landscape of luxury streetwear. Fear of God gained widespread attention with its Fourth Collection, featuring distressed denim, flannel shirts, and the introduction of military-inspired pieces. Celebrities and influencers began embracing the brand, contributing to its rapid rise in popularity. For the brand's founder Jerry Lorrenzo, it's important to offer not only limited-edition designs for the high-fashion community, but also more affordable pieces. During his work at the FOG he has come up with an idea how to bring life to this idea. As a result he launched the Essentials, a line that features Fear of God Essentials hoodies, sweatpants or t-shirts.