Air Max Day 2023: The Month of Air Max 1 Releases

This pair of sneakers is a must-have of any collection. The Air Max 1 is not just a nice looking shoe, but it is “the one” that launched the brand Nike as we know it today, along with one of the key designers of the brand Tinker Hatfield.

The year 1987, marked the introduction of the Air Max 1 by Nike to the world. They went down in history as one of the biggest milestones of the company, not only in terms of design but also in terms of the technology used as it was the introduction of the visible Air technology to the market. First of all we have to introduce you to Tinker Hatfiel, the designer behind the shoes we all love and know so well such as the Jordan 3, 4, and many more. Originally Hatfield was a corporate architect and was designing buildings for the Oregon campus, in 1985 he started doing designs for footwear. Nike Air technology was already implemented as it was developed in 1978, however it wasn't seen in the sole of the shoes. He used his architectural knowledge in his creation, we notably see it in the Air Max 1 inspired by the Center Pompidou in Paris. Like the Center Pompidou, Hatfield decided to expose the Air-cushioned sole giving an insight of the inside structure. You can have a look at this Netflix documentary series Abstract: The Art of Design, to dig deeper into the conception of the pair.

Each March Nike celebrates the Air Max Day, and releases in several weeks a number of different variations of the Air Max, finishing on the 26th of March. Let’s have a look at some of the upcoming Air max 1 to get ready for this year's Air Max Day!

Air Max 1 ‘87 “Tiger Swoosh” W

The Tiger Swoosh continues the legacy of the Air Max 1 on the animal print as many models before. This one mixes predator and prey, with a delightful mix of pattern with brush cowhide patterns on the mudguard, paisley prints across the heel counter, tiger stripes across the swoosh and a zebra looking pattern on the toe box. These extremely detailed shoes are a must have in the collection!

Release Date


Air Max 1 '87 "Tiger Swoosh" W

Product Code: FD0827-133
Nike Air Max 1 '87 "Tiger Swoosh" W FD0827-133

Air Max 1 SFR “Summit White”

This throwback on the Air Max 1 adopts the coveted safari print which was made popular with shoes like the Air Safari. The Parisian inspired designed shoes, in the white colorway and the safari print could match with any of your outfits, clean and simple.

Release Date


Air Max 1 SFR “Summit White

Product Code: FB5059-100
Nike Air Max 1 SFR “Summit White FB5059-100

Air Max 1 ‘87 “Coconut Milk” W

This creamy edition of the Air Max 1 takes an original approach, this concept only for women bringing the safari print mudguard texture under a new light. The elegant embroidery of zebra stripes give a bit of an animal pack vibe. They are coming on the 4th of March, check them out here!

Release Date


Air Max 1 '87 "Coconut Milk" W

Product Code: FD9856-100
Nike Air Max 1 '87 "Coconut Milk" W FD9856-100

Air Max 1 Premium “Shima Shima III”

20 years after the release of the original Shima Shima pack, here they come again this time in Air Max 1. After being released in a pack with some Nike Air Trainer 1, Nike Air Max 1 and Nike Dunk High. This pair is the perfect combination of materials, as well as colors. The earthy wolf gray and the plum eclipse, match perfectly the leather base of the shoes making it very smooth.

Release Date


Air Max 1 Premium "Shima Shima III"

Product Code: FB8916-100
Nike Air Max 1 Premium "Shima Shima III" FB8916-100

Air Force 1 Corduroy “Baltic Blue”

If you want to be seen from miles away, those Air Max 1 are the one for you! Covered in blue Corduroy, this model is unlike any other with this unique use of material and combination of color. Even before Sean Wotherspoon Air Max 97, Corduroy was often used for shoes and this is the perfect illustration of it. Good luck copping them!

Release Date


Air Max 1 Corduroy "Baltic Blue"

Product Code: FB8915-400
Nike Air Max 1 Corduroy "Baltic Blue" FB8915-400

Air Max 1 LeBron x Liverpool”

This remarkable collaboration is between a basketball player, the king Lebron James and the football club of Liverpool. This colorway marks the relationship of the King and the club, as he is part owner since 2011 and the club has signed a contract with Nike in 2020. This Liverpool x Lebron colorway Air Max 1 is unexpected, yet quite smooth.

Release Date


LeBron x Liverpool x Air Max 1

Product Code: FB8914-100
Nike LeBron x Liverpool x Air Max 1 FB8914-100

Air Max 1 86 OG “University Red”

The one that started it all, the first pair of Air Max 1 designed by Tinker Hatfield will be released for Air Max Day, on the 26th of March. First introduced in 1987, the shoes will be celebrating their 36th anniversary and unlike other models this variant has a larger Air Unit. Make sure to cop this classic for Air Max Day right here!

Release Date


Air Max 1 86 OG "University Red"

Product Code: DQ3989-100
Nike Air Max 1 86 OG "University Red" DQ3989-100

And that's all from us this week. Do you want to keep up with the latest releases and stay on top of all upcoming sneaker drops? Then don't forget to check our release calendar.