Guess how old the New Balance brand is. We have been wearing sneakers and shoes from this brand in Boston, USA for 114 years. And the year 2020 will go down in its history as one of the most prosperous. The impressive number of successful collaborations and the spectacular return of iconic silhouettes have meant that New Balance is no longer just dad shoes for Massachusetts guys, but for everyone from New York models, through a Scandinavian family to London's Hypebeasts.
A year ago, New Balance 992 x Joe Freshgoods was released with the full designation Joe Freshgoods x Don't Be Mad x 992 "Anatomy of Heart" and their price on StockX has not fallen below $ 1250 since then. They have become one of the hottest releases of the past year. It wasn't all. Your Instagram feed was filled with JJJJound x New Balance 992 in three great colourways (FlexDog team votes for Mossy Green) and if you follow the legendary @ hidden.ny account, you've given them yours like at least 100 times. What else laid the foundation for a successful year? Continuation of cooperation with the New York brand Aimé Leon Dore on the forgotten model 550 or the 992 sneakers with the Kith store. If we had a sense of humour, could we come up with a joke that would start with a sentence, what do Bodega, Jaden Smith, Tokyo Design Studio, END, WTAPS and Selene Bembury have in common? In 2020, they managed to make one successful collaboration with New Balance. The ultimate hit was the collaboration of Casablanca x New Balance 327. It might have seemed that the 327 models are doomed to sneaker oblivion, but the opposite is true. New Balance, together with the men's French brand Casablanca, managed to bring this model to the whole world's attention and collect points in popularity from Goat to StockX.
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Is it possible to beat such a bloated year at all? Hold my sneakers. The year 2021 opened the door and the first things he got on his feet were the collaborations of Patta x New Balance 991 and Sneakersnstuff x New Balance 920.
Now back to the top, New Balance is celebrating 115 years on the market this year. This is a nice anniversary! We are expecting big things. Follow @flexdog_feed, it'll all be there.