Men's sweatshirts and hoodies New Era

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New Era

New Era

The year is 1920, and a brand called New Era enters the market and becomes a leader in the production of caps and sportswear. Ehrhardt Koch, a German immigrant and, above all, an excellent craftsman, seized the opportunity and changed the headwear policy. With money from his sister, he started a company in New York called New Era Cap Co.

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