Ozweego W

The Ozweego by adidas gained popularity with the resurgence of the "dad shoe" trend in the fashion industry. To be exact, the collaboration between Weegz and Raf Simons can be seen as a landmark that started the "dad shoes". They've received a solid amount of attention and the price varies in hundreds of dollars. Its bold and chunky design, reminiscent of 1990s athletic footwear, made it a favourite among the sneaker community. This shoe is a fusion of retro aesthetics and contemporary design elements. There are also aggressive sneaker aesthetics combined with adiPRENE technology that delivers a versatile running pair. For both the hobby runner and the avid marathoner (and for streetwear lovers as well). Furthermore, the shoe features a distinctive eyestay panel design, which extends down to the midsole. This design element adds visual interest and contributes to the shoe's unique aesthetic. If you haven't heard of them before, you can discover the different colourways right now. Go ahead!

The history of adidas dates back to 1920 when its founder, Adolf Dassler, began crafting athletic shoes in his mother's laundry room in Herzogenaurach, Germany. Initially known as the "Dassler Brothers Shoe Factory," Adolf and his brother Rudolf worked together to create innovative footwear for athletes. Their shoes gained recognition for their quality and performance, leading to their first major breakthrough during the 1936 Olympics when American sprinter Jesse Owens won four gold medals while wearing their spikes. The 1970s marked another milestone for adidas with the release of the iconic Superstar sneaker, distinguished by its distinctive shell toe and leather upper. Throughout the years, the brand continued to innovate and collaborate with athletes, designers, and celebrities. In recent years, adidas has expanded its reach beyond sportswear, delving into lifestyle and fashion realms. The brand's commitment to sustainability has also been a key focus, with initiatives such as the "Adidas Better Place Program" aiming to reduce environmental impact through responsible manufacturing practices and recycled materials. Today, adidas stands as one of the world's leading sportswear brands, known for its innovation, style, and unwavering dedication to supporting athletes' performance. Models like Stan Smith or Superstar are some of the best-selling silhouettes ever. Currently, the adidas Samba or Campus are the most sought-after models. The brand also includes a sports branch called adidas Performance. The latter differs in both focus and logo.