Swift Run Rf

A modern interpretation of running sneakers from the '80s. As usual, adidas borrowed designs from the archive, took the best out of it and turned the almost 30-year-old design into a new modified sports silhouette. They kept the shoe's '80s vibe. Primeknit upper is not only tasteful but also comfortable and fits perfectly into the day-to-day casual outfit. The EVA technology, which adidas decided to use as a midsole material, is a reminder of the times before BOOST. The Torsion system then strengthens the centre of the shoe and is just as nostalgic or a broken record among innovations as the earlier mentioned EVA.

The history of adidas dates back to 1920 when its founder, Adolf Dassler, began crafting athletic shoes in his mother's laundry room in Herzogenaurach, Germany. Initially known as the "Dassler Brothers Shoe Factory," Adolf and his brother Rudolf worked together to create innovative footwear for athletes. Their shoes gained recognition for their quality and performance, leading to their first major breakthrough during the 1936 Olympics when American sprinter Jesse Owens won four gold medals while wearing their spikes. The 1970s marked another milestone for adidas with the release of the iconic Superstar sneaker, distinguished by its distinctive shell toe and leather upper. Throughout the years, the brand continued to innovate and collaborate with athletes, designers, and celebrities. In recent years, adidas has expanded its reach beyond sportswear, delving into lifestyle and fashion realms. The brand's commitment to sustainability has also been a key focus, with initiatives such as the "Adidas Better Place Program" aiming to reduce environmental impact through responsible manufacturing practices and recycled materials. Today, adidas stands as one of the world's leading sportswear brands, known for its innovation, style, and unwavering dedication to supporting athletes' performance. Models like Stan Smith or Superstar are some of the best-selling silhouettes ever. Currently, the adidas Samba or Campus are the most sought-after models. The brand also includes a sports branch called adidas Performance. The latter differs in both focus and logo.