Yeezy 700 V3 "Kyanite"

These sneakers hit the market in 2017, and thanks to their "dad shoe" aesthetics, they spread mixed feelings among the sneakers community. No one was quite sure if it was a fashion hit or perhaps a mistake. The official drop was online through the YEEZY Supply store in limited quantities for $ 300 per pair. And it took a few hours to sell them out. In the following drops, we could see higher quantities of pairs being offered. This had a positive effect on their price, which reached an acceptable level. This also gained their popularity, and most of the shoes are now sold out within 60 seconds after their launch. Gradually, 4 models were created, namely adidas YZY BOOST 700, adidas YZY BOOST 700 V2, adidas YZY 700 BOOST V3 and adidas YZY BOOST 700 MNVN.

Yeezy is a popular fashion brand and collaboration between American rapper, producer, and fashion designer Kanye West and the sportswear giant adidas. Founded in 2015, Yeezy has become a prominent player in the world of fashion, particularly in the streetwear and sneaker industries. Controversy has been a main issue within the adidas x Kanye collaboration. The American rapper has caused a lot of drama with his opinions and statements. Luckily for him, it didn't change the fact that he designed what could be named a sneaker empire. The two have created successful footwear and clothing lines, adored by millions of people worldwide. Ye is a master of attention. He simply knows how to get it. He has presented his collections in various formats, including runway shows, performances, and multimedia presentations. These events often generate significant media attention and discussion within the fashion industry. Sometimes it's a hit, sometimes a miss we must say. Nevertheless, the brand's designs have influenced fashion trends, with elements like neutral colour palettes, oversized silhouettes, and chunky sneakers becoming popular across the industry.