Yeezy Boost 350 V2 ''Fade''

The sneaker model that changed the streetwear culture as we know it. Following up after its first version, the Yeezy Boost 350 V2 had a difficult task, because the first version was so groundbreaking in its design, that it started the biggest “fake shoe” wave we have ever seen. And it succeeded with ease, upgrading the first silhouette with tasteful branding, more boost and better upper. The first colourways were selling out in seconds and it wasn’t easy to get your hands on them, thankfully Kanye had a vision to make them accessible to anyone, so years after their initial release they came out in tons of great colourways and in great numbers. So if you are looking for a comfortable sneaker with that Yeezy vibe and a little bit of hype, 350s should be number one priority on your list.

Yeezy is a popular fashion brand and collaboration between American rapper, producer, and fashion designer Kanye West and the sportswear giant adidas. Founded in 2015, Yeezy has become a prominent player in the world of fashion, particularly in the streetwear and sneaker industries. Controversy has been a main issue within the adidas x Kanye collaboration. The American rapper has caused a lot of drama with his opinions and statements. Luckily for him, it didn't change the fact that he designed what could be named a sneaker empire. The two have created successful footwear and clothing lines, adored by millions of people worldwide. Ye is a master of attention. He simply knows how to get it. He has presented his collections in various formats, including runway shows, performances, and multimedia presentations. These events often generate significant media attention and discussion within the fashion industry. Sometimes it's a hit, sometimes a miss we must say. Nevertheless, the brand's designs have influenced fashion trends, with elements like neutral colour palettes, oversized silhouettes, and chunky sneakers becoming popular across the industry.