Yeezy Quantum

The first model from Kanye West, which is inspired by basketball shoes. Compared to the others, the model focuses more on functionality, which takes away its eccentricities. Of course, BOOST technology is not missing here.

Yeezy is a popular fashion brand and collaboration between American rapper, producer, and fashion designer Kanye West and the sportswear giant adidas. Founded in 2015, Yeezy has become a prominent player in the world of fashion, particularly in the streetwear and sneaker industries. Controversy has been a main issue within the adidas x Kanye collaboration. The American rapper has caused a lot of drama with his opinions and statements. Luckily for him, it didn't change the fact that he designed what could be named a sneaker empire. The two have created successful footwear and clothing lines, adored by millions of people worldwide. Ye is a master of attention. He simply knows how to get it. He has presented his collections in various formats, including runway shows, performances, and multimedia presentations. These events often generate significant media attention and discussion within the fashion industry. Sometimes it's a hit, sometimes a miss we must say. Nevertheless, the brand's designs have influenced fashion trends, with elements like neutral colour palettes, oversized silhouettes, and chunky sneakers becoming popular across the industry.