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In 2010, luxury streetwear brand Aries was founded in London. Sofia Prantera, a fashion designer who puts a piece of her passion into every piece of clothing, is behind the brand. The graphic design of the brand is designed by the equally famous Fergus Purcell. Thus, the Aries brand is a combination of typical streetwear elements that are intertwined with cyberpunk, skateboarding and subcultures. Together they create unique and unmissable models.