Shroom Cropped Cardigan

HUF was officially established in 2002 as a small boutique in San Francisco's Tenderloin district. The store aimed to provide a unique space that combined skateboarding, sneakers, and streetwear. Its founder, Keith Hufnagel, born in 1974, was a professional skateboarder hailing from New York City. He gained recognition in the skateboarding community for his skills and passion for the sport. No wonder he has decided to introduce his own skateboarding brand. The first HUF store quickly became a hub for the local skate community, offering a curated selection of footwear, apparel, and accessories. The store's success laid the foundation for the HUF brand to expand its reach. Nowadays, the brand offers HUF clothing, accessories and even sneakers which stretch beyond the skateboarding community. One of HUF's early and most iconic products is the Plantlife sock. Featuring an all-over cannabis leaf pattern, these socks became a symbol of the brand and a popular accessory in streetwear fashion. Partnering up with brands such as Thrasher and Obey has only strengthened HUF's position within the community and endorsed its love for the sport. Whether you're a skater or not, you can freely become a satisfied customer!