Air Jordan 1 Low "Lemonade"

The Air Jordan 1, worn by Michael Jordan when he scored 63 points against the Boston Celtics in the 1986 playoffs, is an iconic silhouette with a long history. In 1985, this shoe debuted along with a low-top version, the Air Jordan Low. Today, you can find many different colourways and versions of this model along with plenty of collaborations. Supposedly, it is said that if you are a sneakerhead, you should own at least one pair. But for a sneakerhead, one pair is never enough. Especially at the frequency of new incoming special releases. The Air Jordan Low SE is interesting for the majority of the sneaker community. When something is labelled as special it drags an amount of attention. The low version has found enthusiasts in the skateboarding culture as well, thanks to its low-top design, durability and timeless style. Michael Jordan himself approved the Air Jordan 1 Low by wearing it during his NBA career. However, the High version is more suitable for court, while the low one is easy to wear on a day-to-day basis.

Jordan Brand was established in 1997 as a subsidiary of Nike, Inc., dedicated to creating a line of basketball shoes, clothing, and accessories inspired by Michael Jordan, one of the greatest basketball players of all time. The brand was launched to capitalize on Jordan's immense popularity and impact on both the sports and fashion worlds. Michael Jordan's partnership with Nike began in the early 1980s when he signed a deal, leading to the creation of the iconic Air Jordan line of sneakers. The Air Jordan 1 was released in 1985, and its innovative design and association with Jordan's on-court prowess and personality revolutionized the athletic footwear industry. The brand is mostly hyped thanks to their sneaker collection which features multiple Air Jordan models, each of them being distinguished by a number. Moreover, Jordan has a wide list of successful collaborations over the years. Dior, Off-White, Supreme and many more. It'd be hard to find a well-known brand which hasn't been involved with Nike and its subsidiary - the Jordan.