LVC x Atelier Reserve Vintage Fit Trucker Jacket

Levi's is one of the most iconic and enduring brands in the world, and has a rich and storied history that dates back to the 19th century. Levi's first major contribution to fashion was the creation of durable work pants made from tent canvas and later denim. The defining moment in Levi's history came in 1873 when Levi Strauss and Jacob Davis, a tailor, received a patent for the process of using rivets to reinforce points of strain on sturdy work pants. The first-ever blue jeans, known as "waist overalls," were born, made from the durable denim fabric and featuring copper rivets at stress points. Levi's continued to grow and diversify its product line, introducing various styles and fits to cater to different consumer preferences. The most iconic piece from Levi's is the 501® jeans. This model became synonymous with youth rebellion during the mid-20th century, gaining popularity among the counterculture movements. Levi's jeans became a symbol of American coolness and rebellion and remains a symbol of authenticity, quality and American heritage.