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Subtle and minimalist, New Balance sneakers are mostly loved by all fans of modest elegance, as well as runners, sneakerheads or tech billionaires. The advantage of this model is the combination of innovative technologies, cushioned softness and timeless design. Two suspension technologies are combined here. ENCAP under the foot and C-CAP under the heel. Together, the midsole provides maximum stability. That's why shoes developed as running trainers with the aim of great performance soon appear on the streets as part of casual outfits worn by non-athletic public. Thank Steven Smith for this design and especially women should thank him for the first wmns size run. 

New Balance is a renowned footwear and apparel brand that has left an indelible mark on the industry since its inception in 1906. Born in Boston, Massachusetts, the brand has steadfastly adhered to its core values of quality, craftsmanship, and innovation, earning a loyal following worldwide. New Balance caters to a wide range of athletes, from professional runners to everyday fitness enthusiasts, offering a diverse selection of products tailored to specific sports and activities. With a legacy spanning over a century, New Balance continues to push boundaries and evolve, while staying true to its heritage. Embraced by athletes, trainers, and fashion-conscious individuals, New Balance remains an emblem of quality, style, and unwavering commitment to helping people achieve their best. The brand's famous collaborations include brands such as Stone Island, Bodega or Aimé Leon Dore and designers like Ronnie Fieg and Salehe Bembury. The list goes on and on with New Balance making a significant impact on the fashion sphere.