Nike

Acronym x Air Presto Mid "Racer Pink"

About model Nike Air Presto

The process of developing these shoes took four long years and brought a revolution. The launch of the sale took place with the Sydney Olympics in 2000, which was a brilliant timing for the sale of this running shoe, designed for elite athletes. The revolution took place several times. Tobie Hatfield was faced with the task of designing a shoe that would first of all fit and second be comfortable as slippers. During his working visit to Korea, he got his hands on a shoe with a design tweak called The V-notch - a carved out area around the ankle area. Once incorporated into the design, the current concept of shoe numbering fell apart, and Nike came up with the T-shirt for the Foot campaign, which basically means you can choose between XS-XL sizes instead of the classic EUR43 or US10. The second revolution that led to the desired comfort was an all-knit upper made of a special spacer mesh, which is highly breathable and elastic. When choosing the model name, Nike appealed to the public and chose Air Presto from all the ideas, because after wearing them, you feel like in slippers that fit you perfectly like a magician waving a wand. Last but not least, Air Presto came out with 13 colourways with very playful names like "Brutal Honey" or "Trouble at Home".

Nike

Nike is much more than sneakers. Constant technological innovation, a sense of design, sustainability, teamwork, and the support of communities to make sport accessible to everyone - all of which expand human potential. Because at Nike, they believe in sports and the power it gives to people. Thanks to their wide variety of brands, this Oregon company has dominated 60% of the sports equipment market sold worldwide. Over the years, they have collaborated with many famous names and won EMMY twice for advertising. They just do it right. 

Nike

Acronym x Air Presto Mid "Racer Pink"

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About model Nike Air Presto

The process of developing these shoes took four long years and brought a revolution. The launch of the sale took place with the Sydney Olympics in 2000, which was a brilliant timing for the sale of this running shoe, designed for elite athletes. The revolution took place several times. Tobie Hatfield was faced with the task of designing a shoe that would first of all fit and second be comfortable as slippers. During his working visit to Korea, he got his hands on a shoe with a design tweak called The V-notch - a carved out area around the ankle area. Once incorporated into the design, the current concept of shoe numbering fell apart, and Nike came up with the T-shirt for the Foot campaign, which basically means you can choose between XS-XL sizes instead of the classic EUR43 or US10. The second revolution that led to the desired comfort was an all-knit upper made of a special spacer mesh, which is highly breathable and elastic. When choosing the model name, Nike appealed to the public and chose Air Presto from all the ideas, because after wearing them, you feel like in slippers that fit you perfectly like a magician waving a wand. Last but not least, Air Presto came out with 13 colourways with very playful names like "Brutal Honey" or "Trouble at Home".

Nike

Nike is much more than sneakers. Constant technological innovation, a sense of design, sustainability, teamwork, and the support of communities to make sport accessible to everyone - all of which expand human potential. Because at Nike, they believe in sports and the power it gives to people. Thanks to their wide variety of brands, this Oregon company has dominated 60% of the sports equipment market sold worldwide. Over the years, they have collaborated with many famous names and won EMMY twice for advertising. They just do it right.