Air Max 2090 M

The Air Max 2090 is a sneaker that comes from the future and predicts an evolution in sports shoe design. 30 years after the birth of the Air Max 90, Nike has decided to compare all of its models, from the oldest to the newest. The design has changed over the years, and these changes have left their mark. This shows a certain evolution, the evolution of Nike sneakers. And they have decided to follow this trend in the AM2090. Thus, they left out the sneakers that included the elements that defined the AM90 model, such as the toe protection, and encapsulated the inner tube. The sneakers are still lightweight, yet durable and comfortable - it's like walking on clouds. Perhaps the vision of 1990 was achieved thanks to technological development and three decades of refined production processes. Each colour represents the functionality of all parts of the sneaker. The light parts are translucent and the solid parts, which provide stability and support, are opaque. These sneakers convey modernity and timelessness.

Nike, a global athletic footwear and apparel company, has a rich and fascinating history that dates back to 1964. The company was founded by Bill Bowerman and Phil Knight under the name "Blue Ribbon Sports". Later on in 1972 it was officially named Nike, as we know it today. The iconic Nike Swoosh logo, designed by Carolyn Davidson, was introduced in 1971 and quickly became one of the most recognizable and enduring symbols in the world. Nowadays Nike is a global leader in athletic footwear, apparel, equipment and accessories. The brand has also collaborated with numerous athletes, celebrities, and fashion designers, further cementing its influence in popular culture. Collaborations with athletes like Serena Williams, LeBron James, and Cristiano Ronaldo, as well as fashion designers like Virgil Abloh and Sacai, have resulted in iconic and sought-after collections. Through its continuous commitment to pushing boundaries, embracing creativity, and promoting inclusivity, Nike remains a dominant and influential force in the sports and fashion industries, inspiring athletes and individuals around the globe to "Just Do It." It's no wonder that iconic models like the Air Force, Dunk and Cortez are historic milestones in the sneaker world.