Blazer Low 77 W

In the year 1973, the Blazers were the best and most technically advanced shoes you could see on a basketball court. They were named after the Portland Trail Blazers. George "Iceman" Gervin (San Antonio Spurs), one of the best shooting guards at the time, signed a contract with Nike and wore the Blazers until the end of his career. Gervin was well known for his cool approach at the game. Hence the nickname "Iceman", which they shared with the Blazers. Blazers are simple sneakers with full-leather upper, much of which is occupied by a giant swoosh logo. As sports shoe innovations went ahead, they left this model far behind, and most athletes switched to adidas or Jordans. Fortunately, the Blazers were taken on by skaters who gave them a renaissance without which they would fall into oblivion.

Nike, a global athletic footwear and apparel company, has a rich and fascinating history that dates back to 1964. The company was founded by Bill Bowerman and Phil Knight under the name "Blue Ribbon Sports". Later on in 1972 it was officially named Nike, as we know it today. The iconic Nike Swoosh logo, designed by Carolyn Davidson, was introduced in 1971 and quickly became one of the most recognizable and enduring symbols in the world. Nowadays Nike is a global leader in athletic footwear, apparel, equipment and accessories. The brand has also collaborated with numerous athletes, celebrities, and fashion designers, further cementing its influence in popular culture. Collaborations with athletes like Serena Williams, LeBron James, and Cristiano Ronaldo, as well as fashion designers like Virgil Abloh and Sacai, have resulted in iconic and sought-after collections. Through its continuous commitment to pushing boundaries, embracing creativity, and promoting inclusivity, Nike remains a dominant and influential force in the sports and fashion industries, inspiring athletes and individuals around the globe to "Just Do It." It's no wonder that iconic models like the Air Force, Dunk and Cortez are historic milestones in the sneaker world.