React Vision

Nike react is one of the best technologies that Nike has revealed recently. A Nike survey among runners showed some specific needs and requirements, which are the same for professional and hobby runners. First of all, they are all looking for softness. An important attribute when choosing running shoes due to the constant vibration when the foot hits the hard surface. Second important is energy return. Thirdly, there is the weight of the shoe, which must be as low as possible. And finally, of course, the requirement that the shoes last for long. Unfortunately, these requirements can be ruled out in terms of technical possibilities. E.g. hard materials store and return energy well but have poor cushioning. Fortunately, Nike chemists and engineers came together and, after more than 400 different combinations of chemical and construction processes, brought the perfect foam, which they then tested for over 2,000 hours and, run on 27,300 kilometres. Originally, the technology was developed for basketball shoes, but due to its inalienable properties, it also made it into the running world. Only a fool wouldn't use this technology to satisfy a running desire for a great running experience and performance improvement.

Nike, a global athletic footwear and apparel company, has a rich and fascinating history that dates back to 1964. The company was founded by Bill Bowerman and Phil Knight under the name "Blue Ribbon Sports". Later on in 1972 it was officially named Nike, as we know it today. The iconic Nike Swoosh logo, designed by Carolyn Davidson, was introduced in 1971 and quickly became one of the most recognizable and enduring symbols in the world. Nowadays Nike is a global leader in athletic footwear, apparel, equipment and accessories. The brand has also collaborated with numerous athletes, celebrities, and fashion designers, further cementing its influence in popular culture. Collaborations with athletes like Serena Williams, LeBron James, and Cristiano Ronaldo, as well as fashion designers like Virgil Abloh and Sacai, have resulted in iconic and sought-after collections. Through its continuous commitment to pushing boundaries, embracing creativity, and promoting inclusivity, Nike remains a dominant and influential force in the sports and fashion industries, inspiring athletes and individuals around the globe to "Just Do It." It's no wonder that iconic models like the Air Force, Dunk and Cortez are historic milestones in the sneaker world.