National Geographic x Floatride Energy 3.0 ADVE
Reebok
This product is currently sold out.
Brand
Model
Product Code
GW8520
Main color
Release Date
23.09.2021
The Floatride Energy model is one of the lightest pairs of sneakers from Reebok, so if the weight of your sneakers is something you care about, this silhouette is just perfect for you.
Reebok was founded in 1958 in England, and its name comes from the Afrikaans word "rhebok," which is a type of antelope. This unique name reflects the brand's focus on speed and agility. In the 1980s, Reebok capitalised on the fitness craze by becoming a leader in aerobics footwear. Their Freestyle model, often in vibrant colours, became iconic in fitness classes around the world. In 2005, Reebok was acquired by the adidas Group, a move that allowed Reebok to tap into adidas' resources while maintaining its distinct brand identity. But the brand wasn't always in its brightest. Some decades after its establishment the company dealt with financial difficulties. Well, it's not an easy market and competing with brands like Nike or adidas is like running a life-long marathon. If we were to count all the sport brands which made the fashion-sport blend happen, we'd be here forever. To stay relevant, Reebok had undergone several brand refreshes over the years. These efforts aimed to connect with younger consumers while still maintaining its core identity.
Reebok
National Geographic x Floatride Energy 3.0 ADVE
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