Zig Kinetica II

An unmissable silhouette with a significant zigzag sole is Reebok's bold iteration of these fitness trainers. Innovative and functional at the same time on a path to overcome its past self.

Reebok was founded in 1958 in England, and its name comes from the Afrikaans word "rhebok," which is a type of antelope. This unique name reflects the brand's focus on speed and agility. In the 1980s, Reebok capitalised on the fitness craze by becoming a leader in aerobics footwear. Their Freestyle model, often in vibrant colours, became iconic in fitness classes around the world. In 2005, Reebok was acquired by the adidas Group, a move that allowed Reebok to tap into adidas' resources while maintaining its distinct brand identity. But the brand wasn't always in its brightest. Some decades after its establishment the company dealt with financial difficulties. Well, it's not an easy market and competing with brands like Nike or adidas is like running a life-long marathon. If we were to count all the sport brands which made the fashion-sport blend happen, we'd be here forever. To stay relevant, Reebok had undergone several brand refreshes over the years. These efforts aimed to connect with younger consumers while still maintaining its core identity.