The design project by Samuel Ross, a British graphic designer and illustrator, has been running since 2015. Ross encourages discussion with his work. He points out the class differences that still prevail in Britain with his hand-edited iterations of working-class uniforms. He brings youthful energy into them, and thus the spirit of a new generation. The generation that represents the creation of space for change. His collection includes modern luxury men's clothing and shoes. He also consults for Off White brand.