The Consortium brings together retailers with the greatest impact on the sneaker-heads community. Stores that have a top tier offer, meaning the most limited editions. The sneaker-heads community has the greatest respect for these retail stores and returns here organically. This is what makes the shops in the Consortium unique. That's why adidas united them and builds a "three stripes" culture here. Among the shops that belong to the Consortium are, for example, Footpatrol, NEIGHBORHOOD or Footshop. Mutual respect is maintained even within the Consortium between individual stores, although adidas can not logically avoid minor competitive tensions.