Sneakers of your choice

On September 1st, 1949, a new company was established in Kobe, Japan - ASICS. The company was founded by Kihachiro Onitsuka, who began by making basketball shoes in his living room. His vision was to create sports shoes that promote physical health and well-being. "ASICS" stands for "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." In terms of innovations in athletic footwear and apparel, ASICS has been at the forefront. For improved comfort, support, and performance, they have created a number of technologies, including GEL cushioning, Duomax support, and Trusstic System. The brand is, moreover, committed to corporate social responsibility. If you have no idea what that means, no worries, here's a simple explanation. ASICS is trying to improve society and the environment. ASICS supports local communities, promotes diversity and inclusion, and encourages physical activity and well-being. Their product lines include running shoes, tennis shoes, volleyball shoes, training apparel, outerwear, and more. If you want to experience the real quality, then ASICS is your choice.

Founded in Japan in 1949, Asics has since become synonymous with top-quality sports and running shoes. From its inception, Asics has been dedicated to creating footwear that promotes not only physical health but also mental well-being. Over the decades, Asics has maintained this philosophy, combining traditional Japanese craftsmanship with cutting-edge technology. Their GEL technology offers a cushioning system which has a great absorption and it's the hallmark of Asics. It is incorporated in most of the silhouette names like the GEL Kayano, a long-running series known for its exceptional cushioning and support, making it a favourite among distance runners. But also the GEL - Nimbus which is not the Nimbus from Harry Potter, although you may feel like flying while wearing them. The shoe features ASICS' FluidFit technology, which adapts to the unique shape and movement of your foot, preventing discomfort and blisters. The upper is designed with breathable materials that wick away moisture, keeping your feet cool and dry even during intense workouts. One of the great releases from Asics is, without further doubt, the collection of footwear made in cooperation with Dime. The Dime x Asics GT2160 also came with a short advert which showcases the silhouette in all its glory.