'Preston is the new luxury'! Heron Preston is an artist, creative director, fashion designer, DJ and photographer. He started as a blogger at Nike, thanks to that he infiltrated the group around Virgil Abloh (Off White). He has become a current phenomenon, especially in the younger generation. He is fascinated by uniforms, and maybe that's why he had, among other things, the opportunity to design work clothes for DHL or NASA. His passion is sustainability and science, which he puts in a better light through his collections to inspire young people.