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Hoka One One

HOKA One One's founders, Jean-Luc Diard and Nicolas Mermoud, initially designed their shoes with an oversized, maximalist midsole to provide enhanced cushioning and support for ultramarathon runners. This design departure from traditional running shoes caught the attention of athletes seeking comfort during long-distance runs. The name "HOKA One One" is derived from the Maori language, specifically the phrase "hoka one one," which roughly translates to "fly over the earth" or "to fly." This name reflects the brand's commitment to providing runners with a feeling of flying or gliding over the ground due to the cushioning and support offered by their shoes. When speaking about technology, many HOKA One One shoes incorporate Meta-Rocker technology, which features a unique sole shape. The midsole is sculpted to create a rocking chair effect, promoting a smooth and natural rolling motion from heel to toe. Hoka's expertise has been featured with modern design from brands like Bodega, Mocncler or Engineered Garments which makes it a powerful brand inside and outside the running world. 

Fall in love with running

Running is awful, we know. What could possibly make it attractive? A quality running shoe should make it more bearable, right? That's what Hoka One One offers. If you are looking for shoes with a sole so soft that it would absorb the shocks even from the hardest surface, you're at the right place. Take a look at the Clifton collection by the innovative brand Hoka One One. The Clifton model is one of the best running shoes from this brand. In addition to the irresistible soft feeling that you will appreciate both when running and walking, these sneakers prove their versatility. Choose a pair of perfect, light, and durable Cliftons. You don't have to start running right away because you’ll get your wear out of them just by walking in them. The perfect match would probably be the Clifton 9. On the other hand, the brand has multiple interesting silhouettes. Your running career could start with the Hoka Bondi as well. It features a thick layer of cushioning foam in the midsole, which provides excellent shock absorption and comfort, making it ideal for long-distance running and daily training. What's more, the Bondi is often praised for its wide and roomy fit, which accommodates a variety of foot shapes and sizes.