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Sneakers and shoes Jordan x Travis Scott

"It's Lit!" One of the most popular collaborations with Jordan Brand, which debuted in 2018. For Nike, partnering with the hip-hop icon was the right decision, as many fans go crazy for his songs and the shoes are no exception. Probably the most popular silhouette designed as part of this collaboration is the Jordan 1 with the iconic backwards swoosh. Many more models have adopted this popular recreation, along with clothing that's just as cool.

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