Sneakers of your choice

New Balance is a renowned footwear and apparel brand that has left an indelible mark on the industry since its inception in 1906. Born in Boston, Massachusetts, the brand has steadfastly adhered to its core values of quality, craftsmanship, and innovation, earning a loyal following worldwide. New Balance caters to a wide range of athletes, from professional runners to everyday fitness enthusiasts, offering a diverse selection of products tailored to specific sports and activities. With a legacy spanning over a century, New Balance continues to push boundaries and evolve, while staying true to its heritage. Embraced by athletes, trainers, and fashion-conscious individuals, New Balance remains an emblem of quality, style, and unwavering commitment to helping people achieve their best. The brand's famous collaborations include brands such as Stone Island, Bodega or Aimé Leon Dore and designers like Ronnie Fieg and Salehe Bembury. The list goes on and on with New Balance making a significant impact on the fashion sphere.

Sneakers with visible “N” on the side. New Balance was initially specialised in arch supports and orthopaedic footwear, and it gradually expanded into athletic shoes. Over the surface of time it has emerged from sport shoes producer to a streetwear phenomenon loved and worn by people worldwide. Their shoes are marked by numbers like 574, 550, 327 and many many more. The New Balance 574 was introduced in 1988 as part of the brand's 570 series. It quickly gained popularity for its classic design, comfort, and versatility. As it is common for NB sneakers, the shoe was originally designed as a running shoe and has seamlessly transitioned into a lifestyle sneaker, striking a balance between performance and style. Decades after its initial release, the New Balance 574 remains popular and continues to be reimagined with new colorways and materials to suit contemporary tastes. As the brand evolves it presents us with fresh silhouettes like the 550 or 327. Both of them are relatively young and even though they've gained a great number of fans. The very first pair of 327's was announced back in 2020 in cooperation with Parisian label Casablanca. As for the 550 silhouette, this model became quickly sought-after within the streetwear culture and it can be seen on every street. It features a retro basketball aesthetic from the 1980s and it carries elements that pay homage to the era's basketball shoe styles. New Balance has been also killing the game recently with their collaborations with Kith, Aimé Leon Dore or Miu Miu.