White sneakers and shoes Nike SB

The idea for Nike SB was inspired by two key events in the late 1990s – the resurgence of skateboarding's popularity and the release of the Nike Dunk, a basketball shoe that skateboarders began to adopt for its design and durability. Nike SB officially launched in March 2002 with four initial Dunk Low Pro colorways. This marked Nike's dedicated entry into the skateboarding market. Nike SB has collaborated with numerous professional skateboarders, such as Paul Rodriguez, Stefan Janoski, and Eric Koston, to create signature shoe models tailored to their individual skateboarding styles. In 2023, the brand launched another collaborative Dunk silhouette with Yuto Horigome - the winner of the first Olympics in skateboarding. Its devotion to skateboarding got Nike SB to launch a dedicated app called "Nike SB" to cater to the skateboarding community. The app provides skate-related content, news, and product releases. The brand is known for its creative and unique themes for sneaker releases. Some themes have included fast food chains like McDonald's and Starbucks, as well as collaborations with skate shops and artists.