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On Running is a Swiss sports company founded in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann. On Running was founded with the aim of revolutionising the running experience by combining traditional running shoe design with innovative technology. The founders, including former professional athlete Olivier Bernhard, sought to create shoes that provide a cushioned landing while offering a firm takeoff, mimicking the soft feeling of running on clouds. The hallmark of On Running shoes is the CloudTec technology, which involves individual "cloud" elements on the sole of the shoe. While On Running initially gained recognition for its running shoes, the brand has expanded its product range to include running apparel and accessories. If we talk about influential people working with On Running, then Roger Federer is an important person to mention here. The brand collaborated with this tennis legend to create a line of running shoes called "The Roger." These shoes blend Federer's style with On Running's expertise, catering to both runners and those seeking lifestyle footwear. In the running performance market, On Running is one of the most valued and popular brands. Purchasing a pair from their collection won't be a miss.

It doesn't matter if you're a hobby runner or a professional, running shoes by On running will change your life. The company is known for its innovative approach to designing running shoes that aim to provide a unique blend of cushioning and responsiveness. On Running's shoes feature a distinctive sole technology called "Clouds," which consists of individual pods that compress and cushion upon impact, then lock together for a firm, stable foundation during the push-off phase of a stride. The Cloudnova is one of On Running's most popular running shoe models which represents a perfect combination of form and function. The Cloudnova is designed to be versatile, suitable for various types of activities such as running, gym workouts, and everyday urban wear. This adaptability is reflected in its design and cushioning technology. Another favourite silhouette is the Cloud X which often incorporates breathable materials to help keep your feet cool during intense training sessions. The shoe's design aims to provide a supportive fit for lateral movements, which is essential for activities that involve multidirectional changes, such as cross-training and gym workouts. On running is a great brand as it is but as soon as they team up with someone else it gets even better. Their collaboration with LOEWE redesigned the Cloudventure silhouette and brought fresh colourways.