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Gosha Rubchinskiy belongs to a young Russian generation that has not experienced the Soviet Union, yet its influence is part of their lives. The Paccbet (Rassvyet) brand can be translated as dawn - dawn, something like a symbol of change and hope. Today, Gosha is an acclaimed designer, that rise from a skate community. This community has influenced his work. Paccbet brand united designers and produce streetwear clothes through Comme des Garçons.