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White sneakers and shoes Reebok

Reebok

Reebok was founded in 1958 in England, and its name comes from the Afrikaans word "rhebok," which is a type of antelope. This unique name reflects the brand's focus on speed and agility. In the 1980s, Reebok capitalised on the fitness craze by becoming a leader in aerobics footwear. Their Freestyle model, often in vibrant colours, became iconic in fitness classes around the world. In 2005, Reebok was acquired by the adidas Group, a move that allowed Reebok to tap into adidas' resources while maintaining its distinct brand identity. But the brand wasn't always in its brightest. Some decades after its establishment the company dealt with financial difficulties. Well, it's not an easy market and competing with brands like Nike or adidas is like running a life-long marathon. If we were to count all the sport brands which made the fashion-sport blend happen, we'd be here forever. To stay relevant, Reebok had undergone several brand refreshes over the years. These efforts aimed to connect with younger consumers while still maintaining its core identity.

Explore Reebok's throwbacks

Reebok's diverse lineup of sneaker silhouettes, including the Club C, Classic Leather, or Zig Kinetica, offers a glimpse into the brand's remarkable journey through the world of footwear. These sneakers not only represent fashion but also embody the values and aspirations of those who wear them, making them enduring symbols of style and performance. Whether you're a long-time Reebok enthusiast or a newcomer to the brand, there's a silhouette that speaks to you, and each one has its own unique story to tell. The Reebok Club C 85 has become the brand's best selling throwback tennis shoe since Reebok decided to reintroduce it after some time. It carries one of the most appealing vintage aesthetics of all times. Moreover, it has caught the attention of famous labels, artists and designers. The Club C got a unique design within collaborations with BAPE, Cardi B or the National Geographic. An interesting fact is that the "C" in Club C 85 stands for "Champion," and this truly is a champion silhouette. What's even more exciting is the mentioned Reebok Classic Leather model. With this one the brand introduced the first-ever sports shoe made entirely of leather, setting a new standard for athletic footwear.