The most popular skate brand since the 70s. Part of the SoCal culture that created the basic silhouette of skate shoes. They have collaborated, for example, with Mark Jacob, Karl Lagerfeld, or Takashi. In addition to innovations in technology and design, Vans has always thought of its fan base by building the so-called House of Vans or organizing skate races. Fans reward them with envy-worthy of emotional connection and loyalty.