Sneakers and shoes New Balance

What sets New Balance apart is its commitment to producing high-performance athletic shoes and sneakers that prioritise comfort and functionality. The brand's relentless pursuit of excellence has led to the development of groundbreaking technologies, such as ENCAP, Fresh Foam, and REVlite, which provide exceptional cushioning, support, and responsiveness. One small chicken and its perfect stability when walking, inspired the creation of the then still orthopaedic brand New Balance in 1906. Around the 1940s, the offer began to expand with sports models of basketball shoes, running shoes and more. The greatest fame their sneakers achieved was in the period between the 70s and 80s when Jim Davis took over the business. In 2001, the legendary 991 came on the scene, which was, among others, adored also by Steve Jobs. But New Balance sneakers include many more interesting and popular models, including the 550, 996 or the iconic 547 silhouette. Today, NB is a world leader, and their sneakers excel in the comfort they give you and a cool simple design, because the grey New Balance goes with absolutely everything.