Europe's most inspiring and personal online fashion store.

About You - Is the fastest growing e-commerce company in Europe and the first unicorn in Hamburg as of 2018. About You is a fashion and technology corporation consisting of a strong team with the ambition to simplify the classic shopping experience for the customer by creating an inspiring and personalised experience via smartphone. This is the main reason why About You, a shopping destination where you can discover fashion from over 2000 brands that truly matches your personality, was created. With high sales of more than €1.17 billion at the turn of 2020/21, it has grown to become one of the largest fashion e-shops in Germany.

"At About You we want to empower people by inspiring them with a diverse range of brands and styles." Or "We believe everyone should feel great."

About You