A notorious brand with German roots and global reach. The adidas mission is to change the world through sport and with it, people's lives. From elite athletes to district championship participants, to local sneakerheads.
TThe brand was officially founded in 1924 and has been innovating what it can and coming up with new technologies ever since. That and great design puts it well above the competition. We often see adidas collaborating with successful designers from all over the world, creating limited editions or entire sub-brands like Y-3, adidas Yeezy, adidas Originals by Alexander Wang and the list is far from over. Sport has remained a very important element for adidas despite how much it has been involved in the lifestyle.
As one of the world's market leaders, it faces up to all major issues such as sustainability and inclusion. Adidas develops its own materials and environmentally friendly methods that do not burden the planet as much.