Luisa Via Roma

Family business with a great eye for design

If you choose according to the designer and compose your wardrobe from unusual, limited, high-quality and beautiful pieces, Luisaviaroma is the right place for you. Great designer names have found their place here alongside some new talents who have a promising start. In addition to the wardrobe, Luisaviaroma will equip your house and dress your children.

The history of this French-Italian family brand begins in the late 19th century. In a small boutique with hats run by Luisa. In the late 1920s, they transferred and expanded the brand from Paris to Florence. At that time, Luisa's daughter and husband were already taking care of the boutique. Just a century later they launched an e-shop, which by 2010 would receive 80% of all sales. Today they operate from the world's fashion capital - Milan. The CEO is Luisa's great-grandson Andrea Panconesi.

Design with history