Inclusion, sustainability and relentless innovation are concepts that are embedded in the brand's DNA. Of course along with great design. Nike is a global giant that has managed to grab almost 30% of the entire market with athletic equipment for itself.
It is one of the largest and most stable companies, which is admired by the whole world. Well, at least 150 million fans on their Instagram. Phil Knight and Bill Bowerman started in the '60s, then still under the name Blue Ribbon Shoes, which they kept until 1971. Eight years later, they came up with Air technology, which in turn proved to be one of the most important milestones. Five years later, they signed a contract with Michael Jordan to create the most popular silhouettes and, in a way, the resell market. In 2004 they bought the Converse brand. And since 2015, they have been dressing all of the NBA.
Nike has never stopped believing in sport and its power to get the best out of anyone. That's why they created a global Play community that helps young girls learn the power of movement and team sports through local sports organizations. They are very well aware of the impact of the fashion industry on the planet: “To protect the planet, we do not wait for a solution, we create it. To protect the future of the sport, our work on the Planet focuses on carbon, waste, water and chemistry.”