Sneakers and shoes Jordan Air Jordan 4 - StockX

You're looking at one of the most popular Air Jordan models. The model is made of premium materials and has all the great technology of its predecessors. A distinctive feature is the mesh on both sides of the shoe. An interesting fact is that the shoes were featured in Spike Lee's movie "Do The Right Thing". The Nike Air Jordan 4 silhouette comes at a lighter weight than the Air Jordan 3 model. With this model, Tinker Hatfield, the designer, put performance to the center stage. What’s interesting about the shoe is the use of plastic eyelets on the sides for added support and stability. Among the most recognizable features would be also the plastic lace cage on the midfoot, which helps secure laces and provides a unique aesthetic. The 4s also introduced the “Air” cushioning technology in the heel that offers you excellent impact absorption and comfort during wear. If we were to talk about the most popular colorway, the “White Cement” is definitely the one.

Jordan Brand was established in 1997 as a subsidiary of Nike, Inc., dedicated to creating a line of basketball shoes, clothing, and accessories inspired by Michael Jordan, one of the greatest basketball players of all time. The brand was launched to capitalize on Jordan's immense popularity and impact on both the sports and fashion worlds. Michael Jordan's partnership with Nike began in the early 1980s when he signed a deal, leading to the creation of the iconic Air Jordan line of sneakers. The Air Jordan 1 was released in 1985, and its innovative design and association with Jordan's on-court prowess and personality revolutionized the athletic footwear industry. The brand is mostly hyped thanks to their sneaker collection which features multiple Air Jordan models, each of them being distinguished by a number. Moreover, Jordan has a wide list of successful collaborations over the years. Dior, Off-White, Supreme and many more. It'd be hard to find a well-known brand which hasn't been involved with Nike and its subsidiary - the Jordan.