Sneakers and shoes adidas Yeezy Yeezy Boost 700 - StockX

The original silhouette has been on the market since 2017, and due to its "dad shoe" aesthetic, it sparked mixed feelings in the sneaker community at the time. No one was quite sure if it was a fashion hit or a misstep. Today, it is certain that it was a hit as most brands have included similar silhouettes in their collections as well. 

Yeezy is a popular fashion brand and collaboration between American rapper, producer, and fashion designer Kanye West and the sportswear giant adidas. Founded in 2015, Yeezy has become a prominent player in the world of fashion, particularly in the streetwear and sneaker industries. Controversy has been a main issue within the adidas x Kanye collaboration. The American rapper has caused a lot of drama with his opinions and statements. Luckily for him, it didn't change the fact that he designed what could be named a sneaker empire. The two have created successful footwear and clothing lines, adored by millions of people worldwide. Ye is a master of attention. He simply knows how to get it. He has presented his collections in various formats, including runway shows, performances, and multimedia presentations. These events often generate significant media attention and discussion within the fashion industry. Sometimes it's a hit, sometimes a miss we must say. Nevertheless, the brand's designs have influenced fashion trends, with elements like neutral colour palettes, oversized silhouettes, and chunky sneakers becoming popular across the industry.