Harden Stepback 2

James Harden, is currently one of the best players in the NBA, signed a contract with the adidas brand in 2015. Since then, 6 different models of sneakers have been created, which perfectly reflect his unique style of playing.

Adidas Performance is a division of the German multinational corporation adidas that focuses on designing and manufacturing sports performance products, including footwear, apparel, and accessories. The history of adidas Performance is closely intertwined with the overall history of adidas itself. The brand was founded back in 1949 in Germany and gained recognition for its innovative designs and technologies. Over time, adidas expanded its product offerings beyond footwear to include sports apparel and accessories. The division responsible for these high-performance products became known as "adidas Performance." Adidas Performance has been at the forefront of technological advancements in sports apparel and footwear. The brand introduced several notable technologies, such as the BOOST cushioning system, which provided enhanced energy return and comfort in running shoes (used on ULTRABOOST and others). The brand's involvement in sponsorships extended to professional sports leagues and individual athletes in a wide range of disciplines. These partnerships helped solidify adidas Performance as a global leader in sports performance products.