UltraBOOST 1.0 W

A pair of sneakers with great results that looks good. Adidas partnered with the chemical company BASF to develop the Boost technology used in the UltraBOOST. BASF's expertise in polyurethane foam helped create a unique material that offers superior cushioning and durability. This technology perfectly preserves and returns energy. The Torsion System makes the foot firmer in the shoe. Adidas UltraBOOST features an engineered Primeknit upper that adapts to the shape of the foot, providing a snug and supportive fit. The Primeknit material is lightweight, breathable, and enhances the overall comfort of the shoe. Since its initial release, the shoe has undergone several updates and iterations. Adidas introduced the UltraBOOST 19, UltraBOOST 20, UltraBOOST 21, and UltraBOOST 22 each with slight design modifications and improvements, while maintaining the core features that made the shoe successful. It has gained popularity among sportsmen, but also those who put fashion on a pedestal. However, nothing lasts forever and in recent times there have been more wanted sneakers.

Adidas Performance is a division of the German multinational corporation adidas that focuses on designing and manufacturing sports performance products, including footwear, apparel, and accessories. The history of adidas Performance is closely intertwined with the overall history of adidas itself. The brand was founded back in 1949 in Germany and gained recognition for its innovative designs and technologies. Over time, adidas expanded its product offerings beyond footwear to include sports apparel and accessories. The division responsible for these high-performance products became known as "adidas Performance." Adidas Performance has been at the forefront of technological advancements in sports apparel and footwear. The brand introduced several notable technologies, such as the BOOST cushioning system, which provided enhanced energy return and comfort in running shoes (used on ULTRABOOST and others). The brand's involvement in sponsorships extended to professional sports leagues and individual athletes in a wide range of disciplines. These partnerships helped solidify adidas Performance as a global leader in sports performance products.