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Basic info

  • Brand

    GAP

  • Product Code

    499987-00

  • Main color

    Navy

GAP

The GAP brand was founded back in 1969 by Donald Fisher and Doris F. Fisher in San Francisco, California. The name "GAP" originally stood for "The Generation Gap," reflecting the brand's focus on catering to a diverse range of age groups. The first store, opened on Ocean Avenue in San Francisco, primarily sold jeans and music records. The main indicator of the brand is its logo. It's an iconic square logo with "GAP" written in white colour. This logo has undergone a few redesigns over the years, but the classic design remains one of the most recognizable in the fashion world. GAP offers a wide range of clothing and accessories, including jeans, t-shirts, sweaters, dresses, outerwear, and more. They cater to men, women, and children. Furthermore, their product portfolio also includes a couple sneaker models. Making fashion accessible and casual have been the two main priorities for this company. Their simple designs have travelled the world. The GAP company even made a revolution. A revolution called the “khaki revolution”. Reason for that is GAP's popularisation of khaki pants, which became a staple in many wardrobes.