Jordan Brand was established in 1997 as a subsidiary of Nike, Inc., dedicated to creating a line of basketball shoes, clothing, and accessories inspired by Michael Jordan, one of the greatest basketball players of all time. The brand was launched to capitalize on Jordan's immense popularity and impact on both the sports and fashion worlds. Michael Jordan's partnership with Nike began in the early 1980s when he signed a deal, leading to the creation of the iconic Air Jordan line of sneakers. The Air Jordan 1 was released in 1985, and its innovative design and association with Jordan's on-court prowess and personality revolutionized the athletic footwear industry. The brand is mostly hyped thanks to their sneaker collection which features multiple Air Jordan models, each of them being distinguished by a number. Moreover, Jordan has a wide list of successful collaborations over the years. Dior, Off-White, Supreme and many more. It'd be hard to find a well-known brand which hasn't been involved with Nike and its subsidiary - the Jordan.