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Fred Perry
This professional tennis player, who won a lot of grand slam trophies, got into fashion kind of by mistake. And in 1952 his enormous sporting talent has led to the creation of the iconic cotton white T-shirt with short sleeves and a laurel wreath on the chest, which has become part of the British subculture of every generation till this day. Today, Fred Perry is a leading sports and casual brand known all around the world.
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